Who we are - Wellhead branding agency

UNMISTAKABLE DECISIONS COME FROM THE PRECISION

Teamwork of our strategists, designers, art directors, and researchers directs the creative flow to the goal of your business.

Consumer research and data-driven approach allows us to offer our clients design solutions that win the hearts and the wallets of customers.

FOR THE LAST 12 YEARS

We have created and relaunched dozens of local and international brands that can be found in any supermarket across the CIS.

ways WE WORK

Enthusiastically, consistently and precisely. Every task for us is part of a large context, market environment, social trends and customer’s business goals.

Our key business competences

Brand strategy and research:

Market and consumer research, product potential
Target audience segmentation
Brand positioning and USPs for any category

Communication:

Key messages
Marketing plan and instruments

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Creatives and design:

Packaging design, KVs , banners, videos, sites
Naming and copywriting

Logo, packaging design and portfolio architecture configuration for Lenta’s private grocery label

Packaging redesign and illustrations for Nutricia's porridges

Packaging design and portfolio architecture configuration for Valio cheese collection

Packaging design and portfolio architecture configuration for Strauss Group

Private label design system development

Brand strategy, packaging design and portfolio architecture configuration for famous meat products brand

In-depths interviews, TA segmentation, brand strategy, packaging redesign and design concept test for wide milk category products

Structural and packaging design for household chemicals brand

Packaging design system for multicategory private label

In-depths interviews, brand strategy, naming, communication strategy, visual identity and in-store design for a pet shop

In-depths interviews, brand strategy, packaging design and brand book for famous Russian snack brand

Product development, market research, naming, brand strategy and packaging design for an innovative liquid pancake dough

Packaging redesign, portfolio architecture configuration and slogan for ATRIA OYI meat brand

In-depths interviews, brand strategy, product and form concept, packaging design, naming and brand book for Uzberg beer

In-depths interviews , target audience segmentation, communication strategy, naming and creatives for Ural confectioners

Packaging redesign and food styling for dry bouillon category

Brand architecture and packaging redesign for milk brand of Savushkin

Packaging redesign for Valenta’s antacid medicine

Packaging design for joint disease medicine

Packaging redesign, visual identity and brand book for a well-known Teva’s depressant

In-depths interviews, brand strategy, packaging design, design concepts test and brand book for Promagro’s fresh meat

In-depth interviews, trend analysis, brand strategy and packaging redesign for nut snacks

Packaging design and guideline for Teva’s intestines medicine

Brand strategy and communication for innovative medicine product of Fortis Lab

Packaging design development of ice cream, ordered for Chinese market

Packaging redesign and visual identity for Valenta’s antiviral medicine

Brand development for private label (naming, packaging design and communication)

Packaging redesign, food styling and a guideline for tea brand

Packaging redesign and portfolio architecture configuration for Tula’s milk company

In-depths interviews, brand strategy, cunsumer insights, naming, structural and packaging design for Altay born beer